From Spark to Fireworks: Online Dating Brands JDate and ChristianMingle Get Makeovers
The makeover elements mark cornerstones of
"At the beginning of this year we set an aggressive plan to rebuild our two key brands -- JDate and ChristianMingle -- to become relevant again to our customers and drive fundamental change in business performance," said
Cultural icon, JDate, is the first of the two legacy brands to go live with the debut of its revamped site today. With millions of users worldwide, JDate is responsible for more Jewish marriages than all other online dating brands combined. Some of the fundamental technology changes and new product offerings include:
- A cleaner, streamlined user experience that simplifies interactions
- New "daily matches" feature offering members a simple curated look at their best matches
- Improved user experience for iPad/tablet users
- Expanded and improved mobile presence and capabilities
- Re-designed inbox to enable ease of interaction with other members
ChristianMingle will see its site redesign launch in the coming weeks and not only does it incorporate many of the features associated with the new JDate platform, but it repositions the site as an open, contemporary and diverse community where good people come to find others that share their Christian faith and values. You can see a sneak peek at the new design here: www.christianmingle.com/allnew.
Both JDate and ChristianMingle deliver a deeper way to find truly compatible connections via a premium digital experience that allows people access to a community of qualified, interested users with shared culture, faith and values.
Safe Harbor Statement:
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements about the redesign launches and position of the Company. Any statements in this press release that are not statements of historical fact may be considered to be forward-looking statements. Written words, such as "may," "will," "expect," "believe," "anticipate," "estimate," "intends," "goal," "objective," "seek," "attempt," or variations of these or similar words, identify forward-looking statements. By their nature, forward-looking statements and forecasts involve risks and uncertainties because they relate to events and depend on circumstances that will occur in the near future. There are a number of factors that could cause actual results and developments to differ materially, including, but not limited to our ability to: successfully implement our strategy to stabilize our subscriber base and grow; avoid significant subscriber declines; attract and retain members; convert members into paying subscribers and retain our paying subscribers; retain and enhance the new marketing team; develop or acquire new product offerings and successfully implement and expand those offerings; keep pace with rapid technological changes, including making the technology stack more nimble; drive use of newly-updated mobile applications; maintain the strength of our existing brands and maintain and enhance those brands; continue to depend upon the telecommunications infrastructure and our networking hardware and software infrastructure; estimate on-going general and administrative costs, and obtain financing on acceptable terms. Additional factors that could cause actual results to differ are discussed under the heading "Risk Factors" and in other sections of the Company's filings with the